One writer. One focus. No team to manage. No account managers to navigate.

I am Matt. I write copy from Palermo, Sicily. I have been doing this since 2018 — first as a freelancer writing sales pages for American info-product companies, then as a conversion specialist for European SaaS businesses, and since 2021 as Matt Copywriting, serving clients directly across Italy and Europe.

I work alone. Deliberately. When you hire Matt Copywriting, I write your copy. Not a junior. Not a subcontractor. Not an AI with a human checking the output. Me. The person you speak to on the strategy call is the person who writes your homepage.

This matters because copywriting quality is entirely dependent on the individual writer's understanding of your business, your customer, and the specific psychology of your purchase decision. That understanding cannot be delegated or automated. It has to be earned through direct conversation and independent research.

I am based in Palermo — the capital of Sicily, a city that has been a crossroads of cultures for three thousand years, from Phoenician to Greek to Arab to Norman to Spanish to Italian. Living here gives me a perspective on language and persuasion that writers in London or New York do not have. I think in patterns that cross cultures, and that shows in copy that works across European markets.

1,300+ pages of commercial copy. 170+ clients served. 32% average conversion lift. €5.2M in directly trackable revenue. I am not the cheapest option. I am the option where one person does everything, takes full responsibility, and measures success by the same metric you do: revenue.