Headlines that stop scrolls. Descriptions that earn clicks. Ad copy for Google, Meta, and LinkedIn that makes your cost-per-acquisition a number worth paying.
Ad copy operates in the most hostile environment in marketing. You have 1.5 seconds to earn attention and 3 more to earn a click. That is not a job for someone who writes ads occasionally. I write Google Search ads (responsive search ads: 15 headlines + 4 descriptions per ad group, Quality Score optimised), Google Display (short copy for visual placements), Meta Ads (primary text, headlines, descriptions for feed, story, reel, and carousel), LinkedIn Ads (sponsored content, message ads, conversation ads), and YouTube pre-roll scripts (6/15/30 second formats). Every project includes audience-message fit analysis, competitor ad library audit, 4-8 copy variants per placement for systematic A/B testing, landing page headline alignment, and 30-day performance review with iteration notes. Average results: 29% CTR improvement. 21% CPA reduction. Timeline: 7-12 working days. From €79.70.
50-minute call. I ask the questions most agencies skip. About your customers, not your product. What they fear, what they want, what language they use. This call changes everything.
I research independently. Reviews, forums, competitor copy, search data. I build a file of real language your buyers actually use — the raw material for every sentence I write.
First draft with annotations. You see why every decision was made. Nothing is decoration. Every headline, every subhead, every CTA has a reason documented in the margins.
Your feedback. My edits. We cut what does not move the reader forward. Then I deliver clean, implementation-ready files. Done.