The operating system behind every word your business says. Who you are, how you sound, what you believe — distilled into a document that makes all future writing faster and more consistent.
A brand voice document is the most leveraged piece of copy you will ever commission. It is the answer to every question a writer would ask before writing on your behalf — and once it exists, every email, every social post, every web page, every ad sounds like it came from the same sharp mind. I build brand voice systems through a 90-minute excavation session where I dig below the marketing talk to find the real personality of the business — the beliefs, the frustrations, the standards that make you different. Then I construct the voice architecture: positioning statement (one paragraph that nails what you do, for whom, and why it matters), brand manifesto (500-800 words distilling your worldview), voice attributes with specific examples across 12 scenarios (selling, apologising, celebrating, educating, declining, etc.), vocabulary rules (words you always use, words you never use, and why), key messages by audience segment, elevator pitches at 10/30/60 seconds, tagline options (15-20, tested against criteria), and a complete voice playbook (30+ pages). Timeline: 14-20 working days. From €129.70. This document pays for itself within the first month of consistent communication.
50-minute call. I ask the questions most agencies skip. About your customers, not your product. What they fear, what they want, what language they use. This call changes everything.
I research independently. Reviews, forums, competitor copy, search data. I build a file of real language your buyers actually use — the raw material for every sentence I write.
First draft with annotations. You see why every decision was made. Nothing is decoration. Every headline, every subhead, every CTA has a reason documented in the margins.
Your feedback. My edits. We cut what does not move the reader forward. Then I deliver clean, implementation-ready files. Done.